Google Search Engine Marketing Videos

Google has made their AdWords program more oblique through the use of quality scores that aim to reduce ad costs for trusted merchants while increasing costs for smaller lesser known advertisers (and advertisers who run sloppy off target ad campaigns). In a blog post Google also mentioned that they dislike certain types of websites, and will render many of them unprofitable by doling out a low quality score. If Google renders your model irrelevant it is easier to create a new business model than it is to get them to change how they approach advertising.

Their advice on optimizing AdSense ad placement might also cause some webmasters to get too aggressive with monetization to where they undermine their site credibility and hurt their long term revenue potential.

Google AdWords & AdSense Videos

Google Ad Auction Basics

How Google AdWords Quality Score Works

Looking for Top Paying AdSense Keywords?

This 7 minute and 26 second video was created by our team. It...

• explains why most top paying AdSense keyword lists are of little value, and
• how you can quickly build a targeted list of high value keywords for free

6 Ways to Generate Leads with Google+

If you are facing challenges with attracting new leads on Google+, don't worry. You are on your way to master this new social network for lead generation.

Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like. The ebook features insights and best practices from Google+'s team itself, so you are about to get access to top-notch information.

The ebook also explores individual Google+ features and how they can help you drive new leads for your business. In specific, we explore how you can generate leads through:

   1.  Content updates
2.    Images & video
3.    Google Circles
4.    AdWords campaigns with social extensions
5.    Embedding the +1 button
6.    Google+ events & Hangouts

Post BY: http://www.hubspot.com/6-ways-to-generate-leads-with-google-plus/

Blog Project: 30 Traffic Generation Tips

First of all a big “thank you”  for every one who participated. As I said before the number of entries surprised me (and the quality as well, I will definitely apply some of those tips myself).
Now, without further delay, the 30 Traffic Generation Tips:


1. Sridhar Katakam
Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.

2. Ian Delaney
Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. Useful things get linked to and they get onto del.icio.us, which is far better long-term than a digg front page.
3. Scott Townsend
Inform search engines and aggregators like Technorati (using the ping functionality) when your blog is updated, this should ensure maximum traffic coming from those sources. (check the List of Ping Services)
4. Kyle
Simplify. Pay attention to complex issues in your field of work. It may be a big long publication that is hard to wade through or a concept that is hard to grasp. Reference it and make a shorter “for dummies” version with your own lessons learned and relevant tips. When doing this, I have been surprised to find that the simplified post will appear before the more complex version in search results. Perhaps this is why it results in increased traffic; people looking for more help or clarification on the subject will land on your blog.
5. Grant Gerver
Try to be polemic. I write obsessively about all-things political from the left-wing perspective in the form of humorous, sarcastic one-liners.
6. Daniel
A simple tip that will probably boost your page views: install a translator plugin. I decided to use a paid plugin for this, but if I am not wrong there are some free ones as well. The translation is not very good, as you can imagine, but it helps to attract readers that are not fluent in English.
7. Rory
Submit articles to blog carnivals (http://blogcarnival.com) that are related to your niche. Your article almost always gets posted, and it must generate a handful of visitors, at least.
8. Ramen Junkie
Newsgroups. I always see a spike when I post a review to a newsgroup.
9. Eric Atkins
Create a new design for your website. Not only will it be more attractive to your regular readers, but you can submit it to some CSS gallery showcase sites that feature great designs. This will give you exposure on those sites while generating a lot of traffic and backlinks from those types of sites.
10. Megan Taylor
Participate in conversations on related blogs. Start conversations on your own blog. Don’t just post about a story and leave it at that, engage your audience, ask questions and call to action.
11. Guido
Comment on blogs, write useful content and make good friends on forums.
12. Brian Auer
You must be active to generate traffic. I post comments on other blogs that are related to mine, and I post my site link in my signature at the forums. Spread the word about your blog and it will certainly attract readers.
13. Shankar Ganesh
Just browse around MyBlogLog.com and you will surely get visitors to your blog. Also try to join as many communities as possible that are related to your topic.
14. Andrew Timberlake
A great tip for generating traffic is off-line by including your url in all your off-line liturature from business cards, letterheads, pamphlets, adverts through in-store signage if applicable. I even have our website on my vehicle.
15. Cory OBrien
Read lots of other blogs. Leave trackbacks. Make sure your blog is optimized for search engines. Leverage social bookmarking sites like digg (both for new ideas and for traffic).
16. Jester
Leave comments on other blogs. If you’re already reading them, it takes
just a couple of seconds to leave a message agreeing or disagreeing
with the author, you get to leave a link to your site, and you will almost
ALWAYS get traffic from your comments.
17. Goerge Manty
Post 3-5 times a day. Use ping services like pingomatic or set up wordpress to ping some of the ping services. Engage your readers. Put up polls, ask them questions, give them quizes, free tools, etc. Make them want to come back and tell their friends about you.
18. Engtech
Community. It’s one word but it is the most important one when it comes to blogging. The only “blog metric” that makes sense is the vibrant community of readers it has. Building a community around your blog will bring you increased traffic, but how do you start? The boilerplate response to building traffic is always “SEO, social networking sites, and commenting on blogs” but it can be simplified to “be part of a community”. The easiest way to seed your blog is with an already existing community. But the only way to do that is to be part of the community yourself.
19. Chris
Squidoo Lenses are a good way to generate traffic. By using a lense,
you can generate your own custom “community” of webpages, including some
of the more popular pages in your “neighborhood.” Including your own
webpage in such a list is a good way of generating traffic.
20. Splork
I’ve had good success writing articles and submitting them to EzineArticles. Articles that have been written from well-researched keyword phrases and accepted by EzineArticles tend to rank very high in Google for that search term. Placing anchor text in the footer of those articles so the reader can visit my relevant website has always increased my site traffic.
21. Jen Gordon
I came upon some unexpected traffic when my blog popped up on some css design portals like www.cssmania.com and www.webcreme.com. If you can put some time into the concept behind and design for your blog, I’d recommend submitting your site to a design portal not only for
additional traffic but to build an additional community around your site.
22. Kat
I’ve recently gotten involved with several “MySpace-like” community sites that focus on my target audience. I share my thoughts in their forums, post intros to my real blog on their system blog and I’ve even created a group for my specific niche. It’s been very, very successful for me.
23. Inspirationbit
Well, obviously everyone knows that social bookmarking sites like Digg, del.icio.us, etc. bring lots of traffic. But I’m now submitting some of my articles to blogg-buzz.com (a digg like site for bloggers), and I always get not a bad traffic from there.
24. Mark Alves
Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there.
25. Tillerman
Be the first to write a post about the ‘Top Ten Blogs’ in your niche. The post will rank highly in any general search for blogs in your niche and other bloggers in your niche write about the post and link to it.
26. Nick
Participating in forums is a great way to get loyal readers. Either link baiting people in your signature or posting great advice and tips will give you high quality traffic, which will result in return visitors.
27. Brandon Wood
A simple trick I’ve used to increase traffic to my blog is participate in group writing projects. In fact, that’s what I’m doing right now.
28. Alan Thomas
Don’t forget your archives. I just posted a roundup of all interviews I did over the past seven months. One of them generated a new link and a big traffic spike from a group of users that look like they will be loyal readers now.
29. KWiz
Write something controversial. I don’t think it’s good to write something controversial just for the purpose of getting traffic necessarily (especially if it’s only for that purpose and you’re being disingenuous), but it works.
30. Dennis Coughlin
Find the best blogs on your niche and contact the authors. Introduce yourself and send a link of your blog. This might help them to discover your blog, read it and possibly link to it.


Article post By: http://www.dailyblogtips.com/traffic-generation-tips-final-list/

Google Penguin Algorithm Refresh Today!

Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data fresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).

• 0.3% of English queries will be noticeably affected.

• ~0.4% of Spanish queries.

• 0.4% of French queries.

• ~0.3% of Italian queries.

News of the refresh came today via a tweet from Matt Cutts, Google’s Distinguished Engineer. Here’s what Cutts reported the impact will be on the following languages:
Google’s Penguin Update, originally known as the Web Spam Algorithm Update, was first released in April and impacted 3.1 percent of English queries. The goal of the update was to clean up link profiles relying on heavily sculpted exact match anchor text (sites where 60 percent of anchor text was for “money” keywords) and comment spam, among other tactics, to artificially inflate search rankings.
This is the second Penguin data refresh. The first Penguin data refresh occurred in May just prior to the Memorial Day weekend, and affected only 0.1 percent of English searches, so today’s update is slightly larger than the first.
Why did Google announce this late on a Friday and no doubt wreck the weekends of many an SEO already reeling from two significant updates? “The data was ready to push, so we pushed it,” according to a separate Cutts tweet.
Let’s hope we’re not in for 31 days of Google horrors.
The end…?
Article Post BY: http://searchenginewatch.com/article/2215178/Google-Penguin-Refresh-Completes-Trilogy-of-Search-Terror-for-SEOs

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may escape the next EMD update, while others not hit this time could get caught up in the future.

How Periodic Updates Work: The Panda Example

Google has several filters that it updates periodically, that is from time-to-time. The Panda Update is the best example of this periodic nature and the impact it can have on publishers.
Panda works by effectively sifting all the sites that Google knows about on the web through a filter. Those deemed having too much poor quality content get trapped by Panda, which in turn means they may no longer rank as well as in the past. Those that slip through the filter have “escaped” Panda and see no ranking decrease. In fact, they might gain as they move higher into spots vacated by those Panda has dropped.
Since the filter isn’t perfect, Google keeps trying to improve it. Roughly each month, it sifts all the pages its knows about through an updated Panda filter. This might catch pages that weren’t caught before. It might also free pages that may have been caught by mistake.
Importantly, sites themselves get a chance to escape Panda each time the filter is used based on their own attempts to improve. Those that have dropped much poor quality content might find themselves no longer being trapped. Each new release of Panda is chance for a fresh start.
There are two articles from the past that I highly recommend reading to understand this more. One’s even a picture, an infographic:

• Infographic: The Google Panda Update, One Year Later
• Why Google Panda Is More A Ranking Factor Than Algorithm Update

How The EMD Update Works

How does this apply to the EMD Update? First, EMD gets its name because it targets “exact match domains,” which are domains that exactly match the search terms that they hope to be found for.
One common misconception is that EMD means that sites with search terms in their domain names no longer will rank as well as in the past. I’ve not seen evidence of this so far, and it’s certainly not what Google said.
Google specifically said EMD was designed to go after poor quality sites that also have exact match domain names. If you do a search for “google,” you still find plenty of Google web sites that all have “google” in the domain name. EMD didn’t wipe them out because those sites are deemed to have quality content.
Is that Google just favoring itself? I wouldn’t say so. After all, it didn’t wipe out:

• Cars.com for “cars”
• Usedcars.com for “used cars”
• Cheaptickets.com for “cheap tickets”
• Movies.com for “movies”
• Skylightbooks.com for “books”

Instead, EMD is more likely hitting domains like online-computer-training-schools.com, which is a made-up example but hopefully gets the point across. It’s a fairly generic name with lots of keywords in it but no real brand recognition.
Domains like this are often purchased by someone hoping that just having all the words they want to be found for (“online computer training schools”) will help them rank well. It’s true that there’s a small degree of boost to sites for having search terms in their domains with Google, in general. A very small degree.
But such sites also often lacked any really quality content. They were purchased or created in hopes of an easy win, and there’s often no real investment in building them up with decent information or into an actual destination, a site that people would go to directly, not a site they’d just happen upon through a search result.
Some of them lack content at all (are “parked”) or have content that’s taken from other sites (“scraped”). Google already went after parked domains last December (and made a mistake in classifying some sites as parked in April). It’s already been going after scrapers with Panda and other efforts.
EMD seems targeted after low-quality sites that are “in between” these two things, perhaps sites that have content that doesn’t appear scraped because it has been “spun” using software to rewrite the material automatically.
It’s really important to understand that plenty of people have purchased exact match domains in hopes of a ranking boost and have also put in the time and effort to populate these sites with quality content. I’ve already listed some examples of this above, and there are smart “domainers” beyond this who do not park, scrape or spin but instead build a domain with a nice name into a destination, making it more valuable for a future sale.
In short, EMD domains aren’t being targeted; EMD domains with bad content are.

The Many Filters Google Uses

A mystery in all this is that Panda was already designed to punish sites for having bad content. Clearly, Panda wasn’t doing the job in the case of EMD domains, to the degree that Google had to build a completely separate EMD filter.
That means, metaphorically speaking, Google pours all the sites it knows about through a Panda strainer. After that, it pours what didn’t get caught in that strainer through the EMD filter.
In reality, it’s not a case of pouring everything through a variety of different filters all at once. Google’s running different filters at different times, such as:

• Panda
• Top Heavy
• Penguin
• Pirate
• EMD

There are more we don’t even know about, and Google doesn’t announce most of these. But what we’ve learned more and more through Panda is the periodic nature of Google’s filters, the idea that once a filter is introduced, at some point in a few weeks or month, Google will improve that filter and sift content through it again.
To better understand how all these filters can keep the Google results “dancing,” I highly recommend reading my article from last month:

• The Return Of The Google Dance

Recovering From EMD

Google confirmed for me this week that EMD is a periodic filter. It isn’t constantly running and looking for bad EMD domains to filter. It’s designed to be used from time-to-time to ensure that what was filtered out before should continue to be filtered. It also works to catch new things that may have been missed before.
If you were hit by EMD, and hope to recover, the advice seems to be very similar to Panda — get rid of the poor quality content. In particular, these articles below might help:

• Your Site’s Traffic Has Plummeted Since Google’s Panda Update. Now What?
• Hit By Panda Update? Google Has 23 Questions To Ask Yourself To Improve
• Lessons Learned at SMX West: Google’s Panda Update, White Hat Cloaking & Link Building
• 5 New Tactics For SEO Post-Panda
• Can You Dig Out Of Your Google Panda Hole By Offloading To Subdomains?
• Yet More Tips For Diagnosing & Fixing Panda Problems
• Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too?

You can find more in the Panda Update section of our Search Engine Land Library. After you’ve removed the poor quality content, it’s waiting time. You’ll only see a change the next time the EMD filter is run.
When will that be? Google’s not saying, but based on the history of Panda, it’s likely to be within the next three months, and eventually it might move to a monthly basis. But it could take longer until EMD 2 hits, nor is there any guarantee it’ll ever ramp-up to a monthly refresh like Panda, nor that Google will even announce when they happen.
To complicate matters, many sites that may have thought they were hit by EMD instead might have been hit by the far bigger Panda Update 20. Google belatedly acknowledged releasing a fresh Panda update the day before EMD was launched.
My advice is that if you were never hit by Panda before — and you have a domain name you purchased in hopes of an “exact match” success — then it’s probably EMD that hit you.
Postscript: Related, a few hours after this was posted, a new Penguin Update was released. See our story, Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries.
Article Post By:http://searchengineland.com/the-emd-update-like-panda-penguin-expect-further-refreshes-to-come-135446

Google Panda Update: Say Goodbye to Low-Quality Link Building

A while back, I wrote about how to get the best high volume links. Fast forward eight months and Google has made two major changes to its algorithm -- first to target spammy/scraper sites, followed by the larger Panda update that targeted "low quality" sites. Plus, Google penalizedJCPenney, Forbes, and Overstock.com for "shady" linking practices.

What's it all mean for link builders? Well, it's time we say goodbye to low quality link building altogether.

'But The Competitors Are Doing It' Isn't an Excuse

This may be tough for some link builders to digest, especially if you're coming from a research standpoint and you see that competitors for a particular keyword are dominating because of their thousands upon thousands of pure spam links. Search Engine Optimization Company

But here are two things you must consider about finding low quality, high volume links in your analysis:

1. Maybe it isn't the links that got the competitor where they are today. Maybe they are a big enough brand with a good enough reputation to be where they are for that particular keyword.
2. If the above doesn't apply, then maybe it's just a matter of time before Google cracks down even further, giving no weight to those spammy backlinks.

Because, let's face it. You don't want to be the SEO company behind the next Overstock or JCPenney link building gone wrong story!

How to Determine a Valuable Backlink Opportunity

How can you determine whether a site you're trying to gain a link from is valuable? Here are some "warning" signs as to what Google may have or eventually deem as a low-quality site.

• Lots of ads. If the site is covered with five blocks of AdSense, Kontera text links, or other advertising chunks, you might want to steer away from them.
• Lack of quality content. If you can get your article approved immediately, chances are this isn't the right article network for your needs. If the article network is approving spun or poorly written content, it will be hard for the algorithm to see your "diamond in the rough." Of course, when a site like Suite101.com, which has one hell of an editorial process, gets dinged, then extreme moderation may not necessarily be a sign of a safe site either (in their case, ads were the more likely issue).
• Lots of content, low traffic. A blog with a Google PageRank of 6 probably looks like a great place to spam a comment. But if that blog doesn't have good authority in terms of traffic and social sharing, then it may be put on the list of sites to be de-valued in the future. PageRank didn't save some of the sites in the Panda update, considering there are several sites with PageRank 7 and above (including a PR 9).
• Lack of moderation. Kind of goes with the above, except in this case I mean blog comments and directories. If you see a ton of spammy links on a page, you don't want yours to go next to it. Unless you consider it a spammy link, and then more power to you to join the rest of them.

What Should You Be Doing

Where should you focus your energy? Content, of course!

Nine in 10 organizations use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link building and to attract natural, organic links. Not only can use your content to build links, but you can use it to build leads as well by proving the business knows their stuff when it comes to their industry.

Have You Changed Your Link Building Strategy?

With the recent news, penalties, and algorithm changes, have you begun to change your link building strategies? Please share your thoughts in the comments!

Article Post bY:http://searchenginewatch.com/article/2067687/Google-Panda-Update-Say-Goodbye-to-Low-Quality-Link-Building

How To Rank Higher In Google Place Search

Since Google’s launch of Place Search—a special new display for business listings appearing when users submit search queries related to local businesses—I’ve seen a discernible spike in interest on various websites and forums in how to appear higher on the results pages. A number of small business owners particularly seem to have awakened to realize a need for local search engine optimization (“local SEO”). You can see some evidence of the spike via Google Insights for searches on “Place Search” terms:

This a brief overview of how to do Local SEO for your businesses/websites. However, you should also be warned that search engine optimization has varying degrees of complexity, depending upon your type of business and city. If you have few competitors or if your competitors are relatively unsophisticated at their online promotion work, it may be easy to perform a few tweaks using straightforward strategies and get ranking advantage. However, if you’re in a highly competitive market area and/or you’re in a hotly-contested business category (such as hotels, florists or locksmiths), then you have to perform progressively more difficult and often, subtle, optimizations to pull ahead of the pack.

If you’re seeking a quick and easy fix, you should know that this doesn’t exist. Local marketing optimization requires an investment in resources and should be considered to be a serious promotional channel which must be developed consistently over time in order to be effective. As you can see from this brief primer, the stuff involved is not rocket science. However, you’re going to be expending some resources to accomplish it whether you’re a do-it-yourselfer or if you decide to hire an experienced local search optimization professional.

Google’s Place Search is still a new and emerging paradigm which we are still studying, but we can be fairly sure that many of the already-established local ranking factors are still likely in effect and influencing rankings in Place Search, even if we may find that the degrees of influence may have been adjusted up or down.

Classic Search Engine Optimization

“Classic” search engine optimization primarily involves constructing your website so that search engine bots can more easily crawl through the site and interpret it for relevancy and ranking purposes. Some of the classic elements involve effectively formulating titles, meta tags, H1s, ALT text in images, URLs and links, as well as generally gearing each page’s text to target particular keyword phrases.

Within the scope of this local SEO primer, there’s not room to comprehensively cover all the basics of general “classic” SEO. However, there are a number of guides which you may review in order to better understand the basic techniques and concepts. Some guides I’d recommend include: Google’s own SEO Starter Guide; SEOmoz’s SEO: The Free Beginner’s Guide; Lee Odden’s Search Engine Optimization Basics; and Stoney deGeyter’s SEO 101: Everything You Need to Know About SEO (But Were Afraid to Ask).

Keyword Research

Keyword research is just one part of classic search engine optimization, but it’s so important that I feel the need to emphasize it, particularly since few small businesses and local businesses have really thought to do it. Many small business proprietors think they know the best keywords and phrases that people use when trying to find their kind of business, but this is one area where making assumptions can eliminate two-thirds of your potential customers in one fell swoop. Alternatively, conducting a little upfront keyword research can expand your business and virtually turn lead into gold for you. And it’s just not all that hard to do.

When doing keyword research, consider the different keyword combinations that are consumers are likely to use when seeking your business. These fall into a few different kinds of searches. A customer who knows you may do a search by your business name, such as “Smith’s Widgets.” A customer who hasn’t heard of you may search by your business category, such as “widget manufacturer.” They’ll often include local qualifiers such as the city name where you’re located, like “Walla Walla widget manufacturer” (although Google is now increasingly assuming consumers may want some types of searches to deliver up local results, and this may reduce consumers’ practice of adding their town names in queries).

The goal of keyword research is to find the various terms by which people may be searching for your business, and especially emphasize the most-popular terms in the way your site is constructed and in the text in links pointing to your site. Further, you should research whether there is a different form of your keywords which may more closely match what the majority of people are searching for. For instance, is there a synonym for your business type? Are people more commonly searching for your product names than your business category? Are people using some nickname or abbreviation for your city name more commonly than the formal spelling? For instance, people living in New York City often search with the acronym, “NYC”, and people in Fort Worth often spell the city name as “Ft Worth.”

For large metro areas, you may desire to get customers from all the cities bordering on your city of address—in which case it may be ideal to mention the names of each of your desired target cities on your website or you may need to build pages targeting your business type plus city name combinations.

There are a number of tools out there for conducting keyword research. For an overview, check out my article on keyword research for local SEO.

Title Tags

The text used within your webpage title tags is a classic SEO signal, but it’s also so influential within local search rankings that I’m emphasizing it further here as well. Of all webpage elements, title tags may be one of the most influential for SEO  Services overall.

Your homepage title tag is probably the most important title tag on your site. The title for the homepage is where you’d want to use your main keyword phrase. Usually the main keyword phrase is listed first within that title, and you should include your main locality name and business name as well. I recommend appending the business brand name at the end of each and every page title as an element of quality and consistency. For instance, a flower shop named “Dr. Bud’s” located in San Francisco might have a title tag formed like this: “San Francisco Florist: Dr. Bud’s.”

Each page on your site should have distinct title text and should accurately convey what the page is about. Titles should be kept brief as opposed to being crammed full of multiple phrases.

For more details, read my Title Tag Tips To Get To The Top.

Standardize Your Name, Address and Phone Number

Google and other local search engines attempt to combine information from many sources in order to provide robust data about each business. To do that they need to be able to detect that information from multiple sites should be associated with the same business, and they base the association primarily upon the business’s name, address, and phone number (aka “NAP”). To help insure that the automated association activity goes without a hitch, your information needs to be displayed as consistently as possible everywhere you’re listed.

On your website, in your local yellow pages books, in your chamber-of-commerce, and in online directories, try to make sure your NAP is written identically. Avoid using call tracking phone numbers, since that requires using a different phone number in your various listings. Use regular text on your webpages for your phone number, and write it in the telecommunication E.164 standard format or else write it formatted in one of the two top options with parenthesis and a dash or just with dashes: (123) 456-7890 or 123-456-7890.

For your website, you can further format your contact information to be machine-friendly bycoding it in hCard microformat.

Optimize Your Business Profiles In Top Directories

Google and other local search engines may pay attention to “citations” or “references” from authoritative directories in determining rankings and in confirming the reliability of businesses’ NAP information. In the classic SEO world, rankings and PageRank were all built via Links. In the Local SEO world, rankings are built in part from citations. While a citation can be a link, it’s also possible that it’s a mention of a business’s name along with the address and phone number. (See how citation may be the new link.)

Google appears to give more weight to citations from well-established internet yellow pages and other industry-specific (or “vertical”) online directories. As such, you must claim your listings in many of the top ones, and also optimize each one as much as possible, too. In many cases, just the free update option may be sufficient when you enhance your listing/profile at these directories, although some have said that they’ve gotten additional juice with various paid ad programs.

Not sure which directories to optimize first? Check out Ash Nallawalla’s recent ranking of the directories which are doing SEO themselves.

Business profile optimization is nearly a specialty unto itself. For ideas on how to optimize yours, see my article, “Anatomy & Optimization of a Local Business Profile.”

Claim Your Listing In Google Places

Similar to optimizing your citations in major online directories, you should do the same thing for your listing in Yahoo! Local, Bing Maps, and Google Places. Claiming your business in Google gives them higher confidence in the content and lets them know that the business is active. Enhancing your Places page with more info and content about you increases your opportunities to persuade potential customers to come to your store. Best of all, merely claiming your Google Places page may be a ranking factor.

Obtain Links/Citations From Local Authority Sites

Beyond local search engines and online directories, there are a variety of other websites which may be considered by Google to be authoritative about local information. Simply doing a search for your city name may reveal some of these. Local authority sites can include: chambers of commerce, newspapers, local blogs, local charities, fraternal organizations, local schools (including universities and community colleges), local radio stations and local TV stations. Each different type of local site may require different strategies for persuading them to link to your site and list your business. Read up on other ways to find local links including this dead simple tactic for finding local link sources.

Encourage Customers To Rate & Review Your Business

Quite a few people I’ve heard asking about how to rank in the new Google Place Search have stated that they knew reviews were part of the ranking criteria. However, I’ve seen a rising tide of small businesses which also think they can game the reviews by secretly posting their own.

Not only are fake reviews against the law, but many small business owners are using naively transparent methods when posting them. Google, Yelp, and other review sites are able to detect a great many of the hoax reviews posted, so if reviews are influential, fake ones will at very least be discounted, and might even count against you in the rankings.

For a variety of reasons it is good to have ratings and reviews available for your business, though. Your best approach is to merely encourage customers to post reviews about you.

Use some best practices for encouraging helpful reviews and avoid posting fake reviews. For some types of businesses, there are also companies which can help you out by providing services which help encourage customers to provide reviews and ratings, such asDemandForce.com and CustomerLobby.com.

Provide Images, Videos & Coupons

Increasing engagement with your business listing in Google Places often translates into increased conversions. It may be that the more time a consumer invests in looking at your business’s collateral materials, the more likely they are to be persuaded to shop at your store.

Including images, videos and coupons with your listing is mostly not a ranking criteria. However, in some Place Search result pages, virtually all the listings shown on page one have thumbnail icons accompanying them. In those types of business searches and locations, having images included with your Google Place page may be part of the determination of whether your listing appears or not—and you certainly don’t want to be the less-appealing listing with insufficient bling compared with your competitors.

One thing seems certain to me—images and videos associated with your listing provide additional opportunities to associate more keyword-relevant content with your business, so this aspect alone could provide additional chances for your company to appear in search results.

During the past couple of years of economic recession, coupons have also risen to the top as things which can grab consumers’ attention, if not search share.

So, read up on optimizing images for local search, videos for YouTube, an example of local video optimization, add a couple of coupons to your Place and optimize the coupons, of course.

Become Familiar With Local Search Ranking Factors

You may find it worthwhile to become more familiar with the myriad various factors which may influence local search rankings and Google Place search. In this primer I have covered many basics, but there can be a great many more elements involved, depending upon your particular business and situation.

Article Post By: http://searchengineland.com/local-seo-primer-how-to-rank-google-place-search-54847

Our SEO Services

Our SEO Services

• Website Analysis
• Web Usability Analysis
• Competitive Analysis
• Initial Traffic Analysis Report
• Keyword Analysis
• On - Page Optimization
• Content Enhancement Services
• Website Architecture Optimization
• Off-Page Optimization
• Pay-Per-Click
• Web Analytic Services

So what are you waiting for, let our SEO (Search Engine Optimization) Experts optimize your site to make sure your website gets on top and stays on top. For more information on our services or to speak with a search engine optimization expert right now, please call us toll free +91-7415538151

Keyword Research Strategies

Search Engine Optimization, or SEO, is the process used to get your website listed and ranked by the search engines.

Use SEO to get found, generate leads, and acquire customers.

Search engine optimization can help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service. The world of search is ever evolving. Is your website set up so the search engines can find your website, index your content, and display your landing pages in their search results? Without the knowledge and use of SEO practices this can be incredibly difficult.

Keyword Research Strategies

Use the Most Relevant Keywords

We discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like

• Chicago dentist
• Chicago dentists
• dentist in Chicago

Understanding Searcher Intent

Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like

• Chicago implant dentist
• cosmetic dentist in Chicago
• etc.

SEO Experts in Indore

HI, I am a leading freelance SEO Experts in Indore, India. I am professional and experienced SEO, PPC, SMO, SEM & Internet Marketing. If you are looking for best SEO Expert in Indore, low and affordable costs, with quality work done. Contact us for best services. Contact ID: yash.dhakad@gmail.com And No. 07415538151

1. PPC Campaign Management

a. Create, Manage, Optimize Campaigns

b. Create ad-groups, ads, keywords Research.

c. Maintain ROI. Maximize sales-Leads.

d. Prepare reporting and run ppc account successfully.

e. Improve Quality Score.

2. Social Media Marketing

a. Face book Fan Page (creation & promotion)

b. brand promotion

c. Profile in twitter & linkedin

and any related to SEO, SEM , SMO.

Our SEO Service are:

1. SEO (Website Optimization On page, Off page Website Optimization)

a. Directory Submission (High PR)

b. Link Building

c. Press Release Submission (on upto 100 PR Sites)

e. Forum Posting