Wednesday, September 4, 2013

Understanding landing page experience

Landing page experience refers to how good we think someone's experience will be when they get to your landing page (the web page that they end up on after clicking your ad). You can improve your landing page experience – and Quality Score – by focusing on three things: relevant and original content, transparency and ease of navigation.
Many things can affect your landing page experience. For example, is your landing page relevant to what a visitor is looking for? Is it easy to find your contact information? Is the page itself easy to navigate? Your landing page experience affects not only your Quality Score, but also your advertising costs and ad position.

Why landing page experience matters

If you've ever owned a car, you probably know that getting tune-ups can help you get better mileage, prevent costly mechanical problems and make your car run better in the long run. Landing pages are kind of like cars – make sure that they're tuned-up properly, and you'll likely get better performance and savings out of them down the road.
A good landing page experience can help you gain the trust of your customers and keep them coming back to your site. Get more mileage out of your landing page by making it easier for visitors to make a purchase, sign up for a newsletter or do other things that you want them to do on your website.

How we determine landing page experience

To determine your landing page experience, we look at a number of different things, from the actual content on the page to the overall design of the page. Below are some of the things that we encourage you to keep in mind when designing your landing page.
1.        Relevant and original content
o    Is the purpose of your site clear?
o    Is your site actually useful to visitors?
o    What does your site offer that other sites don't?
2.        Transparency
o    Is your business and contact information easy to find?
o    Are you upfront about any information that you're collecting from visitors?
o    Can people easily tell what'll happen when they perform an action on your site?
3.        Ease of navigation
o    Is it easy for people to find what they're looking for?
o    Does your site have too many links that might confuse people?
o    Can people easily find information to learn more or answer questions?


  1. Thanks for the nice and useful information. landing pages are very useful for a website to crawl in Google.

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  2. Thanks for providing useful information regarding landing page design