If this question hasn't run through your mind yet, then it's time
to start thinking about it!
How do your customers behave? What pages will they realistically
visit before making a purchasing decision, phone call, or decide to leave their
email address?
Typically it goes something like this:
User will [Read info on what you do] +
[Read about where you're located]
+ [Find out if they can trust you]
+ [Find out what they should do next]
Let's say it takes 4 clicks for a user to find all of that info
out, and your product or service costs $40.
$100 Product or Service / 4 Clicks = $25/click.
Here's what you need to know:
Half of the battle in getting more interaction with your website
is to ensure it's as easy as possible for people to find out those 4 elements.
If all 4 of those elements are on one page then all the better; in that case
your click value (or, call-to-action value) just turned into $100/click.
The second half of that battle will be to make sure your content
is worth that $X/click. Write compelling content, make sure all of your unique
selling points are point blank visible and that you have trust signals
(testimonials, partnership logos, etc) integrated into your website design.
Bottom Line: Have content and a website
design that's worth trusting. Think of every click, every action on your site
as a mini-commitment to you and your product or service. Make sure that your
content reflects the value of a conversion/click.
Yes...It's agreat fact that"Quality content always lasts". This is the one and only thing which is never gonna end in SEO.
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Hiii...
ReplyDeleteThank you for this posting!
Nice & very informative blog.
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Lacy Brown