Tuesday, October 8, 2013

The New Google Search “Hummingbird” Algorithm

A new Google search algorithm, it came back with the answer when you search and sort through all this information to the system uses. This is what we know so far about it, the "Hummingbird" is called.

What’s a “search algorithm?”
That’s a technical expression for what you can think of as a guidelines that Google use to sort from side to side the billions of web page and other information it has, in arrange to return what it believe are the most excellent answers.
What’s “Hummingbird?”
Google says that it should return a better result, using the name of the new search algorithm.

So that “PageRank” algorithm is dead?

PageRank Hummingbird recipe from more than 200 leading into the "content" is one.
Hummingbird looks at PageRank — how significant links to a page are deemed to be — along with other factors such as whether to believe that a better understanding of some of these).

Why is it called Hummingbird?
Google told us the name come from being “precise and fast.”
When did Hummingbird start? Today?
Google started using Hummingbird about a month ago, it said. Google only announced the change today.
What does it mean that Hummingbird is now being used?
Built in the 1950s Think of a car. This can be a great engine, but it lacks things like fuel injection or unleaded fuel to an engine may be unable to access. When Google switched to Hummingbird, it’s as if it drops the old locomotive out of a car and put in a new one. It also did this so quickly that no one really noticed the switch.
When’s the last time Google replaced its algorithm this way?
Google , like any kind of major change occurred earlier struggled to remember . In 2010 , "Caffeine Update " was a big change . But also that most of the information , but sorting through better information from Google ( indexing ) a change was made to help collect .

What about this entire Penguin, Panda and other “updates” — haven’t those been changes to the algorithm?
Pandas, penguins and other updates not a complete replacement of all parts of the old algorithm used to change, however. Think of it like an engine again.Those things were as if the engine received a new oil filter or had an improved pump put in. Hummingbird is a brand new engine, though it continues to use some of the same parts of the old, like Penguin and Panda

The new engine is using old parts?
Yes. And no. Some of the parts are perfectly good, so there was no reason to toss them out. Other parts are constantly being replaced. In general, Hummingbird — Google says — is a new engine built on both existing and new parts, organized in a way to especially serve the search demands of today, rather than one created for the needs of ten years ago, with the technologies back then.

What type of “new” search activity does Hummingbird help?
"Conversational search" Google is the biggest example. People, searches speaking, when a conversation may find it more useful. "My home is the closest place to buy iPhone 5 runs?" A conventional search engine focused on finding the words to be matched - for example ", iPhone and 5s" "buy" and says that finding a page.
Hummingbird should better focus on the meaning behind the words . Google has shared with you , then it is better to understand the actual location of your home . The " look " like a brick and mortar store that means be understood. It seems that "the iPhone 5s" made ​​by some stores may have a special type of electronic device . Knowing these means Google to find pages with words that go beyond just matching can help .

Or the meaning of the whole sentence or conversation - rather than specific terms, are taken into account, in particular, to ensure that a query to Google hummingbird whole question of giving more attention to each word. The goal of semantic matching pages matching pages rather than just a few words, to do better.

I thought Google did this conversational search stuff already!
This (Google's impressive "conversational search" goes live on chrome look), but it answers only within its knowledge graph was actually doing it. Back to Hummingbird knowledge graph, which can bring better results than facts, and meaning to billions of web pages from all over technology is designed to apply.

Does it really work? Any before-and-afters?

We do not know. A "before and after" himself, is there any way to do this now. Pretty much, we just got word that Google Hummingbird improve things. However, Google had offered before and after the example of his own, says the birds that show improvement.
A search for “acid reflux recommendation” used to catalog a lot of drugs (such as this, Google said), which strength not be necessarily be the most excellent way to treat the sickness. Now, Google says results have information about handling in general, including whether you even need drugs, such as this as one of the listings.

Could it be making Google worse?

Almost certainly not. While we can’t say that Google’s gotten better, we do be familiar with that Hummingbird — if it has indeed been used for the precedent month — hasn’t sparked any wave of consumers complaining that Google’s results suddenly got bad. Things improved when people complain when things get worse, they do not usually notice.

Does this mean SEO is dead?

No, SEO is not dead again. In fact, there is nothing new or different SEOs Google or publishers need to worry about is saying. Guidance remains the same, it says: Original, high-quality resources. Signals that have been significant in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

Does this mean I’m going to lose traffic from Google?
In the past month have you, well, you birds came through unscathed. Finally, about a month before it went live. You were going to have problems with it, you'd know by now.

Overall, they lost that ranking among publishers has been a huge outcry. , In turn, may cause major traffic shift that the "head" instead of the word hits that some - particularly complicated - it's pretty much a query to Google query effects, may improve searches there is a saying that seems to support.

But I did lose traffic!
Perhaps it was due to Hummingbird, but Google stressed that it could also be due to some of the other parts of its algorithm, which are always being changed, tweaked or improved. There is no way to know.
How do you know all this stuff?
Google's press event today to share some of it, and then I get more information after the event, Google's top search execs, Amit Singhal, Ben Gomes spoke with the two. I also change in the near future of those talks is expected to do a more formal look. But for now, hopefully be helpful for you based on those conversations often found quickly.

Well, hummingbird that 'meaning' word for connection ", unit finding" and New York City next week before our SMX Search Marketing is a full panel on the show. "Coming unit discovered the" revolution sessions exploring the meaning behind the words search engine in ways that a whole "Satire" is part of the track. Agenda for tracking page and learn more about the show.


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