A
new Google search algorithm, it came back with the answer when you search and
sort through all this information to the system uses. This is what we know so
far about it, the "Hummingbird" is called.
What’s
a “search algorithm?”
That’s a technical expression
for what you can think of as a guidelines that Google use to sort from side to
side the billions of web page and other information it has, in arrange to
return what it believe are the most excellent answers.
What’s
“Hummingbird?”
Google
says that it should return a better result, using the name of the new search
algorithm.
So
that “PageRank” algorithm is dead?
PageRank
Hummingbird recipe from more than 200 leading into the "content" is
one.
Hummingbird
looks at PageRank — how significant links to a page are deemed to be — along with
other factors such as whether to believe that a better understanding of some of
these).
Why
is it called Hummingbird?
Google told us the name
come from being “precise and fast.”
When
did Hummingbird start? Today?
Google started using
Hummingbird about a month ago, it said. Google only announced the change today.
What
does it mean that Hummingbird is now being used?
Built in the 1950s Think of
a car. This can be a great engine, but it lacks things like fuel injection or
unleaded fuel to an engine may be unable to access. When Google switched to
Hummingbird, it’s as if it drops the old locomotive out of a car and put in a
new one. It also did this so quickly that no one really noticed the switch.
When’s
the last time Google replaced its algorithm this way?
Google
, like any kind of major change occurred earlier struggled to remember . In
2010 , "Caffeine Update " was a big change . But also that most of
the information , but sorting through better information from Google ( indexing
) a change was made to help collect .
What
about this entire Penguin, Panda and other “updates” — haven’t those been
changes to the algorithm?
Pandas,
penguins and other updates not a complete replacement of all parts of the old
algorithm used to change, however. Think of it like an engine again.Those
things were as if the engine received a new oil filter or had an improved pump
put in. Hummingbird is a brand new engine, though it continues to use some of
the same parts of the old, like Penguin and Panda
The
new engine is using old parts?
Yes.
And no. Some of the parts are perfectly good, so there was no reason to toss
them out. Other parts are constantly being replaced. In general, Hummingbird —
Google says — is a new engine built on both existing and new parts, organized
in a way to especially serve the search demands of today, rather than one
created for the needs of ten years ago, with the technologies back then.
What
type of “new” search activity does Hummingbird help?
"Conversational
search" Google is the biggest example. People, searches speaking, when a
conversation may find it more useful. "My home is the closest place to buy
iPhone 5 runs?" A conventional search engine focused on finding the words
to be matched - for example ", iPhone and 5s" "buy" and
says that finding a page.
Hummingbird should better
focus on the meaning behind the words . Google has shared with you , then it is
better to understand the actual location of your home . The " look "
like a brick and mortar store that means be understood. It seems that "the
iPhone 5s" made by
some stores may have a special type of electronic device . Knowing these means
Google to find pages with words that go beyond just matching can help .
Or
the meaning of the whole sentence or conversation - rather than specific terms,
are taken into account, in particular, to ensure that a query to Google hummingbird
whole question of giving more attention to each word. The goal of semantic
matching pages matching pages rather than just a few words, to do better.
I
thought Google did this conversational search stuff already!
This
(Google's impressive "conversational search" goes live on chrome
look), but it answers only within its knowledge graph was actually doing it.
Back to Hummingbird knowledge graph, which can bring better results than facts,
and meaning to billions of web pages from all over technology is designed to
apply.
Does
it really work? Any before-and-afters?
We do not know. A
"before and after" himself, is there any way to do this now. Pretty
much, we just got word that Google Hummingbird improve things. However, Google
had offered before and after the example of his own, says the birds that show
improvement.
A
search for “acid reflux recommendation” used to catalog a lot of drugs (such as this,
Google said), which strength not be necessarily be the most excellent way to treat
the sickness. Now, Google says results have information about handling in
general, including whether you even need drugs, such as this as
one of the listings.
Could
it be making Google worse?
Almost certainly not. While
we can’t say that Google’s gotten better, we do be familiar with that
Hummingbird — if it has indeed been used for the precedent month — hasn’t
sparked any wave of consumers complaining that Google’s results suddenly got
bad. Things improved when people complain when
things get worse, they do not usually notice.
Does
this mean SEO is dead?
No,
SEO is not dead again. In fact, there is nothing new or different SEOs Google
or publishers need to worry about is saying. Guidance remains the same, it
says: Original, high-quality resources. Signals that have been significant in
the past remain important; Hummingbird just allows Google to process them in
new and hopefully better ways.
Does
this mean I’m going to lose traffic from Google?
In the past month have you,
well, you birds came through unscathed. Finally, about a month before it went
live. You were going to have problems with it, you'd know by now.
Overall, they lost that
ranking among publishers has been a huge outcry. , In turn, may cause major
traffic shift that the "head" instead of the word hits that some -
particularly complicated - it's pretty much a query to Google query effects,
may improve searches there is a saying that seems to support.
But
I did lose traffic!
Perhaps it was due to
Hummingbird, but Google stressed that it could also be due to some of the other
parts of its algorithm, which are always being changed, tweaked or improved. There
is no way to know.
How
do you know all this stuff?
Google's
press event today to share some of it, and then I get more information after
the event, Google's top search execs, Amit Singhal, Ben Gomes spoke with the
two. I also change in the near future of those talks is expected to do a more formal
look. But for now, hopefully be helpful for you based on those conversations
often found quickly.
Well, hummingbird that 'meaning' word for connection ",
unit finding" and New York City next week before our SMX Search Marketing
is a full panel on the show. "Coming unit discovered the" revolution
sessions exploring the meaning behind the words search engine in ways that a
whole "Satire" is part of the track. Agenda for tracking page and
learn more about the show.
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