Saturday, July 28, 2012

Keyword Research Strategies

Search Engine Optimization, or SEO, is the process used to get your website listed and ranked by the search engines.

Use SEO to get found, generate leads, and acquire customers.

Search engine optimization can help your website rank higher in organic (or “natural”) search results, thus making your website more visible to people who are looking for your product or service. The world of search is ever evolving. Is your website set up so the search engines can find your website, index your content, and display your landing pages in their search results? Without the knowledge and use of SEO practices this can be incredibly difficult.

Keyword Research Strategies

Use the Most Relevant Keywords

We discussed the precise targeting offered by keywords. But even if a keyword is valuable, it might not be valuable to your business. For example, if you are a dentist in Chicago, it is not worth the effort to try to rank for the word dentist. Why? 99% of the people searching for that phrase do not live near Chicago, and are irrelevant prospects. What you would want to rank for, if you were a Chicago dentist, would be things like

• Chicago dentist
• Chicago dentists
• dentist in Chicago

Understanding Searcher Intent

Even within a niche like dental work, there are more specific types of dentists people search for, like implant dentist and cosmetic dentist. If you offer these types of services you would want to rank for keywords like

• Chicago implant dentist
• cosmetic dentist in Chicago
• etc.

1 comment:

  1. Nice post. Thanks for sharing this useful information about dentist & dental care.

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