Tuesday, March 19, 2013

8 SEO guidelines That Take 15 Minutes or Less

For those of who you fit addicted to this group, convert on for eight simple quickSEO revisions that will allow you to potentially create positive affect with your organic search traffic.

1. Review Your Robots.txt File; Assess Your Meta Robots Tagging

If you have a robots.txt file on your site, check by visiting /robots.txt. You could be amazed to find out you are withholding pages, folders, images, etc. from search engines that can drive traffic to your site.

2. Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and Meta Description

This is both a conversion optimization and SEO tip. The new world of SEO is greatly listening carefully on the message you send, whether it be search engines or users.
Google provide click-through rate data on landing page and keywords in your Google Analytics account. You don’t assume they are providing this data out of the compassion of their heart do you? They are attracted in sites that quality tempting and relative exploration result displays for web users.

3. Assess Canonicalization of Your Domain

It only take a moment to liberate you of one of the most common form of duplicate content and link value dilution.
Do your site pages exist at www.example.com and example.com? If so then you need to create a permanent 301 redirect directing all non-www. Site pages to the www. Version pages of your site.
Search engines don’t covet to see two versions of your content. It's helpful to mix the inbound link equity of these versions into one page as many natives don't always target links to your www version of site pages.

4. Review Your Most Frequently Linked Pages on Your Site

Through the use of a tool such as Open Site surveyor you can increase information in the server status of your most linked content. You may discover out a site page that went viral most recent year and gain a ton of links has since been deleted from the server and displays a 404 code. Additionally, you may also see that a greatly linked page has since been temporarily redirected and is in need of a permanent redirection.


5. Review Your Site for Duplicate Title Elements

Do a quick check of duplicate title elements in Google Webmaster Tools. This can point toward duplicate pages, keyword cannibalization, and bad title element structure.

6. Find Your Most Authoritative Links; Request an Anchor Text Change

I see it all the time, sites which have links from very reliable sites anchored on the text Click Here, Buy, Learn More. It drives me nuts!

7. Review Your Link Targets in Your Site Navigation and Any Other Site wide Links

By reviewing the links in your main, footer, breadcrumb and any other supporting steering you can quickly assess if you have duplicate content issues with pesky default pages (e.g., /index.html). These pages should be redirected to the absolute page and the links should also be revised to target the absolute page. These revisions clean up many, many internal linking deficiencies across your site.

8. Verify Your Google and Bing Local Listing

As web users become more localized in their searching behavior it becomes imperative that your off-site listings are owned by you. It doesn’t take long to claim your listing and show search engines that you have control over your external profiles. SEO

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