For
those of who you fit addicted to this group, convert on for eight simple quickSEO revisions that will allow you to potentially create positive affect with
your organic search traffic.
1.
Review Your Robots.txt File; Assess Your Meta Robots Tagging
If you have a robots.txt file on your site,
check by visiting /robots.txt. You could be amazed to find out you are
withholding pages, folders, images, etc. from search engines that can drive
traffic to your site.
2.
Review Your Site Organic CTR by Page; Revise the Worst Page’s Title Element and
Meta Description
This is both a conversion optimization and
SEO tip. The new world of SEO is greatly listening carefully on the message you
send, whether it be search engines or users.
Google provide click-through rate data on
landing page and keywords in your Google Analytics account. You don’t assume
they are providing this data out of the compassion of their heart do you? They
are attracted in sites that quality tempting and relative exploration result
displays for web users.
3.
Assess Canonicalization of Your Domain
It only take a moment to liberate you of
one of the most common form of duplicate content and link value dilution.
Do your site pages exist at www.example.com
and example.com? If so then you need to create a permanent 301 redirect
directing all non-www. Site pages to the www. Version pages of your site.
Search engines don’t covet to see two
versions of your content. It's helpful to mix the inbound link equity of these
versions into one page as many natives don't always target links to your www
version of site pages.
4. Review Your Most Frequently Linked Pages
on Your Site
Through
the use of a tool such as Open
Site surveyor you can increase
information in the server status of your most linked content. You may discover
out a site page that went viral most recent year and gain a ton of links has
since been deleted from the server and displays a 404 code. Additionally,
you may also see that a greatly linked page has since been temporarily
redirected and is in need of a permanent redirection.
5.
Review Your Site for Duplicate Title Elements
Do a quick check of duplicate title
elements in Google Webmaster Tools. This can point toward duplicate pages,
keyword cannibalization, and bad title element structure.
6. Find
Your Most Authoritative Links; Request an Anchor Text Change
I see it all the time, sites which have
links from very reliable sites anchored on the text Click Here, Buy, Learn
More. It drives me nuts!
7.
Review Your Link Targets in Your Site Navigation and Any Other Site wide Links
By reviewing the links in your main,
footer, breadcrumb and any other supporting steering you can quickly assess if
you have duplicate content issues with pesky default pages (e.g., /index.html).
These pages should be redirected to the absolute page and the links should also
be revised to target the absolute page. These revisions clean up many, many
internal linking deficiencies across your site.
8. Verify Your Google and Bing Local
Listing
As web users become more localized in their
searching behavior it becomes imperative that your off-site listings are owned
by you. It doesn’t take long to claim your listing and show search engines that
you have control over your external profiles. SEO
No comments:
Post a Comment