Saturday, January 19, 2013

Who to Create your first ad campaign?

The first time you create an ad campaign, AdWords guides you through several steps where you'll choose your ad campaign's settings, write your first ad, and select keywords that you think your customers would use when they're searching for information related to your products or services. Thinking about your customers' preferences, habits, and traits can help you choose the right settings for your campaign – settings that can influence whether your ads reach the right people.

Picturing your customer

Create a mental profile of your audience or your customers. Here are some important areas to consider about your customers' preferences and behavior:
  • Words and phrases they use to search online
  • Type of devices they use to browse the web
  • Favorite websites
  • Geographical location
  • Whether they tend to email you or call your business phone number

Creating a campaign

Choose campaign settings based on your audience or customer profile. You'll also select the budget you want to spend each day to show your ads:
  1. Sign in to your AdWords account at https://adwords.google.com.
  2. Click Create your first campaign.
    Create your first campaign
  3. You'll be taken to the "Select campaign settings" page. Choose your campaign settings.
  4. Click Save and continue. You can edit your campaign settings at any time.

Creating your ad and choosing keywords

After you've saved your campaign settings, you'll be taken to the "Create ad and keywords" page. 

  1. In the "Create an ad" section, select "Text ad" and type in your headline, description,display URL, and destination URL. Both URLs should come from the same website.
    Text Ad
  2. In the "Keywords" section, enter a list of 10-20 keywords. You can add more keywords later. Learn how to choose keywords when you create a campaign.
  3. Click Save and continue to billing. You've just created your first text ad campaign!
Article post By: www.google.com

What’s new with Google’s web analytics?

Google has rolled out 3 interesting updates to the free analytics platform Google Analytics for:
  • In-Page Analytics
  • Mobile measurement trends
  • Google Tag Manager
Inpage Analytics:
What is In-page Analytics all about?
In-Page Analytics provides clickthrough data in the context of your site and is an effective tool to analyse your pages and optimise your content.
What’s the update?
Previously, In-Page Analytics was limited to showing clickthrough information by URL, but not by the actual link on the page, and was displaying information on links but not on other elements like buttons. This new feature will solve similar issues and takes In-Page Analytics to the next level, with attention to detail.
Mobile Measurement Trends:
In November, Google did a research in association with clickz and found out that about 87% marketers are looking for mobile marketing opportunity in 2013. The integrated marketing mix has a larger scope for mobile. 52% plan to create a mobile- or tablet-optimized website, 48% plan to increase engagement in mobile advertising, 41% hope to develop a mobile app etc.
Latest in mobile marketing research shows, Mobile is no longer an add-on to any advertising campaign.The belief and optimisim for mobile marketing has significantly grown in 2012.
Tag Manager:
What is Google Tag Manager and what’s the use?
Like most of Google offerings, Google Tag Manager is a free tool and it lets you add & update your website tags (including analytics, conversion tracking, remarketing and so on). One of the most useful features is the ability to add new tags to your site using a tag template instead of copying and pasting code. The user friendly and essy to use feature makes webmasters less dependant on technology teams for fetching data around tags.
What’s the update?
Google tag manager now comes with built in tag templates which can generate the codes on the fly with few inputs.
Hope you like the new updates and use them for better traffic segmentation and analysis.
Article post By:http://www.shivarkar.com/google-2/google-analytics-google-2/whats-new-with-googles-web-analytics.html

Friday, December 28, 2012

Google Search Engine Marketing Videos


Google has made their AdWords program more oblique through the use of quality scores that aim to reduce ad costs for trusted merchants while increasing costs for smaller lesser known advertisers (and advertisers who run sloppy off target ad campaigns). In a blog post Google also mentioned that they dislike certain types of websites, and will render many of them unprofitable by doling out a low quality score. If Google renders your model irrelevant it is easier to create a new business model than it is to get them to change how they approach advertising.
Their advice on optimizing AdSense ad placement might also cause some webmasters to get too aggressive with monetization to where they undermine their site credibility and hurt their long term revenue potential.

Google AdWords & AdSense Videos

Google Ad Auction Basics




How Google AdWords Quality Score Works



Looking for Top Paying AdSense Keywords?

This 7 minute and 26 second video was created by our team. It...
  • explains why most top paying AdSense keyword lists are of little value, and
  • how you can quickly build a targeted list of high value keywords for free

Tuesday, December 18, 2012

6 Ways to Generate Leads with Google+


If you are facing challenges with attracting new leads on Google+, don't worry. You are on your way to master this new social network for lead generation.
Grab our latest ebook to gain a clear understanding of what Google+ lead generation means, how to track it, and what an optimized Google+ business page looks like. The ebook features insights and best practices from Google+'s team itself, so you are about to get access to top-notch information.
The ebook also explores individual Google+ features and how they can help you drive new leads for your business. In specific, we explore how you can generate leads through:
   1.  Content updates
2.    Images & video
3.    Google Circles
4.    AdWords campaigns with social extensions
5.    Embedding the +1 button
6.    Google+ events & Hangouts


Post BY: http://www.hubspot.com/6-ways-to-generate-leads-with-google-plus/


Saturday, December 1, 2012

Blog Project: 30 Traffic Generation Tips

First of all a big “thank you”  for every one who participated. As I said before the number of entries surprised me (and the quality as well, I will definitely apply some of those tips myself).
Now, without further delay, the 30 Traffic Generation Tips:


1. Sridhar Katakam
Keep track of blogs and leave comments on them. A good way to keep the conversation going is to install a MyBlogLog widget and visit the blog of people visiting your site.

2. Ian Delaney
Nothing creates long-term traffic more than value. Consider writing posts with resources or explaining how things work. Useful things get linked to and they get onto del.icio.us, which is far better long-term than a digg front page.
3. Scott Townsend
Inform search engines and aggregators like Technorati (using the ping functionality) when your blog is updated, this should ensure maximum traffic coming from those sources. (check the List of Ping Services)
4. Kyle
Simplify. Pay attention to complex issues in your field of work. It may be a big long publication that is hard to wade through or a concept that is hard to grasp. Reference it and make a shorter “for dummies” version with your own lessons learned and relevant tips. When doing this, I have been surprised to find that the simplified post will appear before the more complex version in search results. Perhaps this is why it results in increased traffic; people looking for more help or clarification on the subject will land on your blog.
5. Grant Gerver
Try to be polemic. I write obsessively about all-things political from the left-wing perspective in the form of humorous, sarcastic one-liners.
6. Daniel
A simple tip that will probably boost your page views: install a translator plugin. I decided to use a paid plugin for this, but if I am not wrong there are some free ones as well. The translation is not very good, as you can imagine, but it helps to attract readers that are not fluent in English.
7. Rory
Submit articles to blog carnivals (http://blogcarnival.com) that are related to your niche. Your article almost always gets posted, and it must generate a handful of visitors, at least.
8. Ramen Junkie
Newsgroups. I always see a spike when I post a review to a newsgroup.
9. Eric Atkins
Create a new design for your website. Not only will it be more attractive to your regular readers, but you can submit it to some CSS gallery showcase sites that feature great designs. This will give you exposure on those sites while generating a lot of traffic and backlinks from those types of sites.
10. Megan Taylor
Participate in conversations on related blogs. Start conversations on your own blog. Don’t just post about a story and leave it at that, engage your audience, ask questions and call to action.
11. Guido
Comment on blogs, write useful content and make good friends on forums.
12. Brian Auer
You must be active to generate traffic. I post comments on other blogs that are related to mine, and I post my site link in my signature at the forums. Spread the word about your blog and it will certainly attract readers.
13. Shankar Ganesh
Just browse around MyBlogLog.com and you will surely get visitors to your blog. Also try to join as many communities as possible that are related to your topic.
14. Andrew Timberlake
A great tip for generating traffic is off-line by including your url in all your off-line liturature from business cards, letterheads, pamphlets, adverts through in-store signage if applicable. I even have our website on my vehicle.
15. Cory OBrien
Read lots of other blogs. Leave trackbacks. Make sure your blog is optimized for search engines. Leverage social bookmarking sites like digg (both for new ideas and for traffic).
16. Jester
Leave comments on other blogs. If you’re already reading them, it takes
just a couple of seconds to leave a message agreeing or disagreeing
with the author, you get to leave a link to your site, and you will almost
ALWAYS get traffic from your comments.
17. Goerge Manty
Post 3-5 times a day. Use ping services like pingomatic or set up wordpress to ping some of the ping services. Engage your readers. Put up polls, ask them questions, give them quizes, free tools, etc. Make them want to come back and tell their friends about you.
18. Engtech
Community. It’s one word but it is the most important one when it comes to blogging. The only “blog metric” that makes sense is the vibrant community of readers it has. Building a community around your blog will bring you increased traffic, but how do you start? The boilerplate response to building traffic is always “SEO, social networking sites, and commenting on blogs” but it can be simplified to “be part of a community”. The easiest way to seed your blog is with an already existing community. But the only way to do that is to be part of the community yourself.
19. Chris
Squidoo Lenses are a good way to generate traffic. By using a lense,
you can generate your own custom “community” of webpages, including some
of the more popular pages in your “neighborhood.” Including your own
webpage in such a list is a good way of generating traffic.
20. Splork
I’ve had good success writing articles and submitting them to EzineArticles. Articles that have been written from well-researched keyword phrases and accepted by EzineArticles tend to rank very high in Google for that search term. Placing anchor text in the footer of those articles so the reader can visit my relevant website has always increased my site traffic.
21. Jen Gordon
I came upon some unexpected traffic when my blog popped up on some css design portals like www.cssmania.com and www.webcreme.com. If you can put some time into the concept behind and design for your blog, I’d recommend submitting your site to a design portal not only for
additional traffic but to build an additional community around your site.
22. Kat
I’ve recently gotten involved with several “MySpace-like” community sites that focus on my target audience. I share my thoughts in their forums, post intros to my real blog on their system blog and I’ve even created a group for my specific niche. It’s been very, very successful for me.
23. Inspirationbit
Well, obviously everyone knows that social bookmarking sites like Digg, del.icio.us, etc. bring lots of traffic. But I’m now submitting some of my articles to blogg-buzz.com (a digg like site for bloggers), and I always get not a bad traffic from there.
24. Mark Alves
Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there.
25. Tillerman
Be the first to write a post about the ‘Top Ten Blogs’ in your niche. The post will rank highly in any general search for blogs in your niche and other bloggers in your niche write about the post and link to it.
26. Nick
Participating in forums is a great way to get loyal readers. Either link baiting people in your signature or posting great advice and tips will give you high quality traffic, which will result in return visitors.
27. Brandon Wood
A simple trick I’ve used to increase traffic to my blog is participate in group writing projects. In fact, that’s what I’m doing right now.
28. Alan Thomas
Don’t forget your archives. I just posted a roundup of all interviews I did over the past seven months. One of them generated a new link and a big traffic spike from a group of users that look like they will be loyal readers now.
29. KWiz
Write something controversial. I don’t think it’s good to write something controversial just for the purpose of getting traffic necessarily (especially if it’s only for that purpose and you’re being disingenuous), but it works.
30. Dennis Coughlin
Find the best blogs on your niche and contact the authors. Introduce yourself and send a link of your blog. This might help them to discover your blog, read it and possibly link to it.


Article post By: http://www.dailyblogtips.com/traffic-generation-tips-final-list/

Friday, October 5, 2012

Google Penguin Algorithm Refresh Today!

google-penguin
Halloween isn’t until Oct. 31, but some SEOs have been dealing with an unexpected horrifying start to the month. A Google Penguin data fresh rounds out a trilogy of algorithmic updates that also included Panda and Exact Match Domain updates (not to mention those other 60+ Google updates from August and September).
  • 0.3% of English queries will be noticeably affected.
  • ~0.4% of Spanish queries.
  • 0.4% of French queries.
  • ~0.3% of Italian queries.


News of the refresh came today via a tweet from Matt Cutts, Google’s Distinguished Engineer. Here’s what Cutts reported the impact will be on the following languages:
Google’s Penguin Update, originally known as the Web Spam Algorithm Update, was first released in April and impacted 3.1 percent of English queries. The goal of the update was to clean up link profiles relying on heavily sculpted exact match anchor text (sites where 60 percent of anchor text was for “money” keywords) and comment spam, among other tactics, to artificially inflate search rankings.
This is the second Penguin data refresh. The first Penguin data refresh occurred in May just prior to the Memorial Day weekend, and affected only 0.1 percent of English searches, so today’s update is slightly larger than the first.
Why did Google announce this late on a Friday and no doubt wreck the weekends of many an SEO already reeling from two significant updates? “The data was ready to push, so we pushed it,” according to a separate Cutts tweet.
Let’s hope we’re not in for 31 days of Google horrors.
The end…?
Article Post BY: http://searchenginewatch.com/article/2215178/Google-Penguin-Refresh-Completes-Trilogy-of-Search-Terror-for-SEOs

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come



Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may escape the next EMD update, while others not hit this time could get caught up in the future.

How Periodic Updates Work: The Panda Example

Google has several filters that it updates periodically, that is from time-to-time. The Panda Update is the best example of this periodic nature and the impact it can have on publishers.
Panda works by effectively sifting all the sites that Google knows about on the web through a filter. Those deemed having too much poor quality content get trapped by Panda, which in turn means they may no longer rank as well as in the past. Those that slip through the filter have “escaped” Panda and see no ranking decrease. In fact, they might gain as they move higher into spots vacated by those Panda has dropped.
Since the filter isn’t perfect, Google keeps trying to improve it. Roughly each month, it sifts all the pages its knows about through an updated Panda filter. This might catch pages that weren’t caught before. It might also free pages that may have been caught by mistake.
Importantly, sites themselves get a chance to escape Panda each time the filter is used based on their own attempts to improve. Those that have dropped much poor quality content might find themselves no longer being trapped. Each new release of Panda is chance for a fresh start.
There are two articles from the past that I highly recommend reading to understand this more. One’s even a picture, an infographic:

How The EMD Update Works

How does this apply to the EMD Update? First, EMD gets its name because it targets “exact match domains,” which are domains that exactly match the search terms that they hope to be found for.
One common misconception is that EMD means that sites with search terms in their domain names no longer will rank as well as in the past. I’ve not seen evidence of this so far, and it’s certainly not what Google said.
Google specifically said EMD was designed to go after poor quality sites that also have exact match domain names. If you do a search for “google,” you still find plenty of Google web sites that all have “google” in the domain name. EMD didn’t wipe them out because those sites are deemed to have quality content.
Is that Google just favoring itself? I wouldn’t say so. After all, it didn’t wipe out:
  • Cars.com for “cars”
  • Usedcars.com for “used cars”
  • Cheaptickets.com for “cheap tickets”
  • Movies.com for “movies”
  • Skylightbooks.com for “books”
Instead, EMD is more likely hitting domains like online-computer-training-schools.com, which is a made-up example but hopefully gets the point across. It’s a fairly generic name with lots of keywords in it but no real brand recognition.
Domains like this are often purchased by someone hoping that just having all the words they want to be found for (“online computer training schools”) will help them rank well. It’s true that there’s a small degree of boost to sites for having search terms in their domains with Google, in general. A very small degree.
But such sites also often lacked any really quality content. They were purchased or created in hopes of an easy win, and there’s often no real investment in building them up with decent information or into an actual destination, a site that people would go to directly, not a site they’d just happen upon through a search result.
Some of them lack content at all (are “parked”) or have content that’s taken from other sites (“scraped”). Google already went after parked domains last December (and made a mistake in classifying some sites as parked in April). It’s already been going after scrapers with Panda and other efforts.
EMD seems targeted after low-quality sites that are “in between” these two things, perhaps sites that have content that doesn’t appear scraped because it has been “spun” using software to rewrite the material automatically.
It’s really important to understand that plenty of people have purchased exact match domains in hopes of a ranking boost and have also put in the time and effort to populate these sites with quality content. I’ve already listed some examples of this above, and there are smart “domainers” beyond this who do not park, scrape or spin but instead build a domain with a nice name into a destination, making it more valuable for a future sale.
In short, EMD domains aren’t being targeted; EMD domains with bad content are.

The Many Filters Google Uses

A mystery in all this is that Panda was already designed to punish sites for having bad content. Clearly, Panda wasn’t doing the job in the case of EMD domains, to the degree that Google had to build a completely separate EMD filter.
That means, metaphorically speaking, Google pours all the sites it knows about through a Panda strainer. After that, it pours what didn’t get caught in that strainer through the EMD filter.
In reality, it’s not a case of pouring everything through a variety of different filters all at once. Google’s running different filters at different times, such as:
There are more we don’t even know about, and Google doesn’t announce most of these. But what we’ve learned more and more through Panda is the periodic nature of Google’s filters, the idea that once a filter is introduced, at some point in a few weeks or month, Google will improve that filter and sift content through it again.
To better understand how all these filters can keep the Google results “dancing,” I highly recommend reading my article from last month:

Recovering From EMD

Google confirmed for me this week that EMD is a periodic filter. It isn’t constantly running and looking for bad EMD domains to filter. It’s designed to be used from time-to-time to ensure that what was filtered out before should continue to be filtered. It also works to catch new things that may have been missed before.
If you were hit by EMD, and hope to recover, the advice seems to be very similar to Panda — get rid of the poor quality content. In particular, these articles below might help:
You can find more in the Panda Update section of our Search Engine Land Library. After you’ve removed the poor quality content, it’s waiting time. You’ll only see a change the next time the EMD filter is run.
When will that be? Google’s not saying, but based on the history of Panda, it’s likely to be within the next three months, and eventually it might move to a monthly basis. But it could take longer until EMD 2 hits, nor is there any guarantee it’ll ever ramp-up to a monthly refresh like Panda, nor that Google will even announce when they happen.
To complicate matters, many sites that may have thought they were hit by EMD instead might have been hit by the far bigger Panda Update 20. Google belatedly acknowledged releasing a fresh Panda update the day before EMD was launched.
My advice is that if you were never hit by Panda before — and you have a domain name you purchased in hopes of an “exact match” success — then it’s probably EMD that hit you.
Postscript: Related, a few hours after this was posted, a new Penguin Update was released. See our story, Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries.
Article Post By:http://searchengineland.com/the-emd-update-like-panda-penguin-expect-further-refreshes-to-come-135446